The Mom Test — Customer Interviews…

Activate when: a founder is about to talk to customers/users to validate an idea; 'I asked people and they loved it', 'how do I run customer interviews', 'is there demand for this?', pre-PMF discovery. Do NOT activate when: the question is quantitative A/B testing on an existing product (use analytics), or the decision needs no customer input.

by @deciqai (deciqAI)·MIT-0