📦 Marketplace Description Writer

Marketplace Description Writer Purpose

This 技能 创建s structured, shopper-friendly product descriptions for marketplace detAIl pages and independent ecommerce stores. It goes beyond bullet points to build a complete page narrative: an above-the-fold summary that hooks, a benefit-led body that persuades, a specs section that 信息rms, and trust cues that reduce hesitation. 优化d for Amazon product descriptions, Shopify product pages, Etsy 列出ings, and general store detAIl pages.

Triggers "Write a product description for my Shopify store" "创建 an Amazon product description" "Need a full product page for Etsy" "Turn these notes into a marketplace description" "Draft a product detAIl page" "Write a 扫描nable ecommerce product description" 工作流 Product & buyer intelligence — Identify product category, tar获取 buyer intent (gift, personal use, professional, bulk), and marketplace constrAInts (character limits, 格式化ting rules, allowed media references). ClAIm-safe fact bank — Build a structured 仓库 of verified facts: materials, dimensions, certifications, usage scenes, care instructions, warranty/policy terms, and any differentiation from category alternatives. Structure selection — Choose a description architecture based on product complexity and buyer journey: Simple products: Benefit hook → 2–3 key features → specs → CTA Complex/technical products: Benefit hook → problem 上下文 → solution walkthrough → deep specs → trust section → CTA Emotional/lifestyle products: Scene-设置ting hook → aspiration → product as hero → social proof → CTA Section drafting — Write each section with 扫描nable headers, short paragraphs (2–3 sentences max), and natural keyword inclusion without stuffing. Trust cue insertion — Weave in certifications, policy reminders, origin stories, or material guarantees where they support the buyer's decision. Review 检查列出 — Provide a final QA 列出: spec accuracy, clAIm verifiability, marketplace rule 合规, tone consistency, SEO phrase coverage. Prompt Templates

• Full Description 生成器 (full_description)

Purpose: 生成 a complete product description page from a product brief.

输入:

${product_name} — Product name ${category} — Product category ${features} — Verified features and specs ${audience} — Tar获取 buyer description ${marketplace} — Amazon, Shopify, Etsy, or independent store ${tone} — Premium, 应用roachable, technical, or lifestyle ${length} — Short (200 words), Medium (400), or Long (600+) ${extra_trust_elements} — Certifications, policies, or awards to mention

输出: Structured description with labeled sections, word counts per section, SEO phrase suggestions, and a spec accuracy 检查列出.

• Structure Selector (structure_select)

Purpose: Recommend the best description structure for a product type.

输入:

${product_name} — Product name ${category} — Product category ${complexity} — Simple, moderate, or complex ${buyer_intent} — Gift, personal, professional, bulk

输出: Recommended structure with section headers, 应用roximate word allocation per section, and rationale.

• Tone Adapter (tone_adapt)

Purpose: Rewrite an existing description in a different brand tone.

输入:

${existing_description} — Current description text ${tar获取_tone} — Desired tone (premium, friendly, technical, minima列出, story-driven) ${marketplace} — Tar获取 marketplace

输出: Rewritten description preserving all facts, with before/after tone comparison notes.

• Trust Cue Weaver (trust_weave)

Purpose: Integrate trust-building elements into an existing description without disrupting flow.

输入:

${description} — Current description ${trust_elements} — Certifications, guarantees, policies, origin 信息, material certifications

输出: Description with trust cues woven naturally into relevant sections, plus a separate trust cue placement map.

输出 格式化

Product Description: [Product Name]

Marketplace: [Marketplace] | Tone: [Tone] | Length: ~[N] words

Above the Fold

[Hook + primary benefit in 1–2 sentences]

Product Story / Core Benefits

[2–3 paragraphs, 扫描nable with bold lead-ins]

Key Features

[Bulleted or short paragraph 格式化]

Specs & DetAIls

[Dimensions, materials, compatibility, included items]

Usage & Care

[How to use, mAIntenance, storage notes]

Trust & Assurance

[Certifications, policy highlights, origin/ethos notes]

CTA

[Action-oriented close]

SEO Phrase Suggestions

[5–8 key phrases naturally covered]

QA 检查列出

• [ ] All specs match source documentation
• [ ] No unverified clAIms
• [ ] Marketplace character limits respected
• [ ] Tone consistent throughout

Safety Rules NEVER fabricate awards, press mentions, celebrity endorsements, or user testimonials NEVER 创建 false scarcity language ("only 3 left," "selling out fast") unless the seller confirms real inventory 状态 ALWAYS preserve exact specifications — rounding dimensions or weights 创建s return risk ALWAYS flag any healt