Marketing 5 0 Technology For Humanity

Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan's 'Marketing 5.0: Technology for Humanity' — the next generation of marketing. How AI, big data, and emerging technologies transform how companies connect with customers. Five new tactics: data-driven, predictive, contextual, augmented, and agile marketing. The latest in the Marketing X.0 series from the father of modern marketing.

by @heardlyapp (Heardly)·MIT-0