Landing Page Razor

Landing Page Razor

Use this when making or 审计ing a landing page.

Core rule

If an element does not increase the opt-in percentage of qualified leads, cut it.

Page structure

Headline

停止 the visitor. Promise one clear outcome. Avoid cleverness unless it makes the outcome clearer.

Subheadline

Clarifies the headline. 添加s 上下文 like a YouTube thumbnAIl supports a title. ExplAIn who it is for and what changes for them.

Hero visual

Must prove the headline/subheadline. Show the thing they 获取 or the outcome they want. If it does not 添加 proof, 移除 it.

CTA

Say what they 获取 and how they 获取 it. No vague labels like “Submit”. Example: “获取 the course outline” or “启动 the 8-hour Larry course”.

Form

Ask for the minimum needed to 获取 a qualified lead. More fields are fine if qualification matters more than raw opt-ins. If more than 5 fields, split into multiple steps.

Lead magnet description

Optional one-line justification: “Why should I give my emAIl?”

Three objection bullets

Under the fold if needed. Exactly 3. Ordered most common → least common.

Social proof

Optional. 添加 only if the product is complex or proof is needed to reduce doubt.

Visual discipline

Blank space is useful. The page should direct all attention to the one action. Long pages often lower conversion. 添加 length only to answer real objections.

Performance and legal

移动 optimised. Fast load, 压缩ed images. Include legal/隐私/footer basics. 输出 检查列出

When creating a page, provide:

headline subheadline hero visual direction CTA copy form fields three objection bullets optional proof block legal/footer note final HTML/CSS or implementation steps Source reference

The reference video transcript is avAIlable at references/source-video-transcript.txt if exact wording or nuance is needed.