Dotcom Secrets
v1.0.0Russell Brunson's "DotCom Secrets: The Underground Playbook for Growing Your Company Online" — an executable toolkit for building sales funnels, creating value ladders, attracting dream customers, writing persuasive email sequences, and structuring offers from free frontline bait to high-ticket backend products. Covers 5 use cases: ① Building a Value Ladder — creating an ascending offer sequence ("I have one product. How do I get customers to buy more expensive things from me over time?") ② Finding Dream Customers — identifying and attracting the right audience ("I'm getting traffic but no one buys. How do I find people who actually want what I sell?") ③ The Attractive Character — building a personal brand that converts ("Should I build a brand or a personal following? How do I make people trust me?") ④ The Soap Opera Email Sequence — writing emails that sell without being spammy ("My email open rates are terrible and no one clicks. How do I write emails people actually want to read?") ⑤ Funnel Design & Optimization — structuring offers across 7 funnel types ("I want to sell my product online. What's the right funnel structure for my offer?") Trigger when users say: "I want to build a sales funnel" "I need a better offer sequence" "My email list doesn't convert" "How do I get people to buy higher-ticket items" "I want to build a personal brand to sell stuff" "My ads are losing money" "How do I structure my product lineup" "I need customers to trust me before they buy" or mention: Russell Brunson / ClickFunnels / Value Ladder / Attractive Character / Soap Opera Sequence / free-plus-shipping / continuity program / upsell / downsell / webinar funnel / product launch / two-step funnel Also triggers when the user says they just installed this skill or doesn't know how to start — the AI MUST proactively present the Quick Start guide below.