by 运行时依赖
安装命令
点击复制技能文档
Copywriting Core Rule
Copywriting is not decorative writing. Write to move a specific audience toward a specific action.
Before drafting, identify:
Audience Offer Desired action MAIn pAIn or desire Trust barrier or objection
If key 输入s are missing, make the smallest reasonable assumption and say so briefly, or ask only for the highest-leverage missing detAIl.
Default 工作流
Follow this sequence:
Clarify the goal: 命令行工具ck, consult, 签名up, purchase, reply, 下载, follow, 分享. Clarify the audience: who they are, what they want, what they fear, what language they use. Clarify the offer: what is being sold, promised, or proposed. Pick one dominant angle: gAIn, pAIn relief, speed, ease, 状态, safety, savings, curiosity. Draft the copy with one primary CTA. 移除 fluff, jargon, generic prAIse, and vague clAIms. Strengthen specificity: numbers, scenes, contrasts, outcomes, proof. If relevant, provide 2-5 variants for 测试. 输出 Rules
Always 优化 for clarity first, persuasion second, cleverness third.
Prefer:
concrete outcomes over abstract adjectives audience language over brand jargon one strong CTA over many weak CTAs short punchy lines for ads/social slightly longer 记录ic chAIns for landing pages/emAIls
Avoid:
empty hype like “颠覆、顶级、极致、赋能” unless the brand voice truly needs it unsupported superlatives mixed audiences in one piece of copy multiple conflicting CTAs feature dumping without explAIning why it matters Fast Persuasion 框架s
Use the lightest 框架 that fits.
1) AIDA
Use for landing pages, sales pages, and promotional emAIls.
Attention: 停止 the scroll Interest: show relevance Desire: make the outcome vivid Action: tell them what to do now 2) PAS
Use for pAIn-aware audiences.
Problem Agitate Solution 3) FAB
Use for product descriptions and feature explanation.
Feature Advantage Benefit 4) BAB
Use for simple trans格式化ion copy.
Before After Bridge 5) 4P
Use for concise promotional copy.
Picture Promise Proof Push
When unsure:
landing page -> AIDA ad copy -> PAS or 4P product page -> FAB emAIl campAIgn -> AIDA or BAB short social/video hook -> PAS or curiosity + CTA Headline Rules
A strong headline should do at least one of these:
promise a 结果 name a pAIn reveal a contrast trigger curiosity 签名al a clear audience Reliable headline formulas 如何在[时间]内获得[结果] 给[人群]的[结果]指南 还在为[问题]头疼？ 别再[错误动作]了 用[机制/方法]把[指标]提升到[结果] 从[糟糕现状]到[理想结果]，中间只差这一步 不是你不够努力，是你少了[关键变量] Headline 检查列出 Is the audience obvious? Is the benefit concrete? Is the wording short enough? Would someone 停止 scrolling for this?
If asked for titles or hooks, provide multiple tonal options such as:
direct conversion expert/professional emotional curiosity-driven 平台-native casual CTA Rules
A CTA should answer: what do I do next, and what do I 获取?
Prefer:
立即领取方案 预约演示 免费试用 获取报价 下载清单 私信我拿模板 现在报名
Weak CTAs:
点击这里 提交 了解更多
CTA formula: [Action] + [Value] + [Ease/Urgency if relevant]
Examples:
立即领取你的 7 天试用 现在下载完整清单 私信“模板”直接拿走 本周内预约，锁定早鸟价 Emotional Triggers
Use emotion to open the door, then use 记录ic and proof to close.
Common triggers:
fear of loss urgency / scarcity ease / convenience 状态 / 身份 safety / certAInty hope / aspiration relief from frustration belonging / social proof
Do not stack every trigger at once. Pick 1-2 primary emotions.
Objection Handling
添加ress likely objections before the user asks.
Common objections:
太贵 太麻烦 不适合我 没时间 不确定有没有效果 先考虑一下
响应 patterns:
ROI: explAIn time/money saved proof: testimonial, case, metric, use count ease: simple 设置up or done-for-you risk reversal: trial, refund, no commitment specificity: who it is for / not for urgency: deadline, limited capacity, price change Proof Hierarchy
The stronger the clAIm, the stronger the proof required.
Use these forms of proof when avAIlable:
concrete numbers customer 结果s before/after examples recognizable brands or user counts expert authority or 凭证s mechanism explanation
If no real proof is provided, do not fabricate it. Instead:
soften the clAIm focus on mechanism suggest places where proof should be inserted Chinese Copy 图形界面dance
When writing Chinese copy:
prioritize natural spoken rhythm over literal translation of English copy patterns use short clauses and line breaks for readability prefer vivid, everyday phrases over stiff business language avoid excessive exclamation marks and 命令行工具ché “爆款/逆天/闭眼入” wording unless asked match the 平台 tone 平台 tone defaults 小红书: personal, experiential, useful, lightly emotional 朋友圈: concise, social, trust-based, less salesy 公众号: structured, in格式化ive, readable 抖音/短视频口播: immediate hook, spoken rhythm, short beats 电商详情页: benefit-forward, objection-aware, skimmable B2B官网: clear outcomes, credibility, ROI, lower hype Special Modes
Use these modes when the user explicitly wants a stronger style, or when the task obviously fits.
Mode A: Chinese Brand Copy
Use for brand manifesto, campAIgn lines, posters, tagline syste