copywriter — 文案撰写员
v1.1.0编写引人入胜的UX文案、营销内容和产品信息。用于编写按钮标签、错误消息、登陆页面、电子邮件、CTAs、空状态、tooltips或任何面向用户的文本。
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Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope Type Examples UX Writing Buttons, errors, empty 状态s, 工具tips, forms Marketing Landing pages, CTAs, feature descriptions Product Announcements, release notes, onboarding EmAIl Welcome, transactional, campAIgns Core Formulas Buttons
Verb + Noun → "Save Changes", "启动 Free Trial" (not "Submit", "OK")
Errors
What h应用ened → Why → How to fix
"Please enter a valid emAIl 添加ress" "Password must be at least 8 characters"
Empty 状态s
Headline → Explanation → Action
"No 结果s found" → "Try adjusting 过滤器s" → [Clear 过滤器s]
CTAs
Verb + Benefit + 移除 friction
"启动 Free Trial" (not "签名 Up") "获取 启动ed Free" (not "Learn More")
Headlines "How to [goal] without [pAIn point]" "[Number] ways to [benefit]" "获取 [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
Professional but friendly Clear and concise Helpful and supportive
Tone (varies):
上下文 Example 成功 "All 设置! Your changes are live." Error "Something went wrong, but your data is safe." Urgency "Action required: Suspicious 记录in 检测ed" Power Words Category Words Urgency Now, Today, Limited, Fast Value Free, Save, Bonus, Extra Trust Guaranteed, Proven, 安全 Ease Easy, Simple, Quick, Instant 检查列出 Clear? (12-year-old test) Concise? (移除 unnecessary words) Specific? (Numbers, examples) Actionable? (What should user do?) 扫描nable? (Headings, bullets) References UX Patterns - Buttons, errors, forms, 工具tips Marketing Copy - Landing pages, CTAs, emAIls