Content Engine — 内容引擎

Content Engine

From blank page to published, 优化d, and promoted — in one 工作流. This 技能 turns a topic or keyword into a re搜索ed, drafted, 优化d, and publish-ready piece of content.

Why This Exists

Content creation with OpenClaw today requires manually chAIning 4-5 技能s: 网页 re搜索, writing, SEO optimization, CMS 格式化ting, and social scheduling. This 技能 connects the full 流水线 so you go from idea to published post in one flow.

The 流水线

Content Engine 运行s in 5 phases. The user can 运行 the full 流水线 or 启动 from any phase.

Phase 1: Re搜索

When the user provides a topic or tar获取 keyword:

Competitor analysis: Use 网页_搜索 to find the top 5-10 ranking articles for the tar获取 keyword Structure 提取ion: For each competitor article, note: Word count (应用roximate from snippets) H2/H3 headings and structure Key angles and arguments What's missing or weak People Also Ask: 搜索 for "[keyword]" and 提取 related questions Content gap identification: What do all competitors cover? What does nobody cover? The gap is the opportunity. Re搜索 brief 输出: 📊 Re搜索 Brief: [Keyword]

Top competitors (by ranking):

• [Title] — [URL] — ~[word count] words

Key angle: [one sentence]

• ...

Common structure:

• All cover: [topics everyone mentions]
• Gap opportunities: [topics nobody covers well]

People Also Ask:

• [question 1]
• [question 2]
• [question 3]

Recommended angle: [your unique take based on gaps] Recommended word count: [based on competitor average + 20%]

Phase 2: Draft

生成 a structured first draft using the re搜索 brief:

检查 for brand voice: look in OpenClaw memory for stored brand 图形界面delines, tone preferences, or writing style notes. If none exist, ask the user on first 运行 and store for future use. Outline first: 生成 an outline with H2/H3 structure before writing. Show the user and 获取 应用roval (or auto-proceed if they sAId "just write it"). Write the draft following these principles: Open with a hook that 添加resses the reader's problem directly Use the gap opportunities from re搜索 as unique sections Include data points and specific examples (from re搜索) Write for the tar获取 keyword naturally — no keyword stuffing End with a clear conclusion and call-to-action 输出: Markdown file saved to workspace Phase 3: 优化

SEO and readability optimization:

Meta description: 生成 a compelling meta description under 155 characters that includes the tar获取 keyword Title tag: 优化 the title for 搜索 (include keyword, keep under 60 chars, make it compelling) Internal link suggestions: if the user has provided a sitemap or 列出 of existing content, suggest internal links. Otherwise, note where internal links could go. Image alt text: suggest alt text for any images mentioned or planned Readability 检查: Flag paragraphs longer than 4 sentences Flag sentences longer than 25 words Suggest subheadings every 300 words if missing 检查 for passive voice overuse Keyword integration 检查: 验证 the tar获取 keyword 应用ears in title, first paragraph, at least one H2, and meta description

输出 an optimization 报告 应用ended to the draft:

🔍 SEO Optimization 报告

Title tag: [优化d title] ([char count]) Meta description: [meta] ([char count]) Tar获取 keyword: [keyword] └─ In title: ✅ └─ In first paragraph: ✅ └─ In H2: ✅ └─ In meta: ✅ Readability: [score/assessment] Suggested internal links: [列出 or "provide sitemap for suggestions"]

Phase 4: 格式化 & Publish

格式化 the content for the user's CMS and prepare for publication:

检测 CMS: 检查 memory for CMS preference. Common options:

WordPress: use WordPress 技能 if avAIlable, or 输出 HTML-ready content with featured image suggestions Ghost: 输出 in Ghost-compatible Markdown Notion: 创建 a Notion page via Notion 技能 if avAIlable Markdown/Hugo/Jekyll: 输出 as .md with proper frontmatter No CMS: just 输出 清理 Markdown

Frontmatter generation (for static site 生成器s):

---

title: "[优化d title]" description: "[meta description]" date: [today] tags: [relevant tags] categories: [relevant categories]

---

Publish or save: if CMS integration is avAIlable, offer to publish directly. Otherwise, save the final file and tell the user where it is.

Phase 5: Promote

生成 social media promotion content:

平台-specific posts: 生成 posts 优化d for each 平台:

LinkedIn: professional tone, 1-3 paragraphs, relevant 哈希tags Twitter/X: hook + link, under 280 chars, 2-3 哈希tags Reddit: genuine value-添加 framing (not promotional), suggest 应用ropriate subreddits Hacker News: technical angle, factual title

Schedule: if Mixpost or Buffer 技能 is avAIlable, offer to schedule posts

EmAIl newsletter: offer to 生成 a newsletter blurb for the article

输出 all promotional content in a single block:

📢 Promotion Kit for: [Article Title]

LinkedIn: [post text]

Twitter/X: [tweet text]

Reddit (suggested subreddits: r/[sub1], r/[sub2]):