E-E-A-T（经验、专业知识、权威性、可信度）实现用于 SEO。E-E-A-T 帮助搜索引擎和用户评估内容质量；YMYL 主题（健康、金融、法律）需要更高的 E-E-A-T。
调用时：
- 首次使用，如果有帮助，先用 1-2 句描述该技能的覆盖范围和重要性，然后提供主要输出。
- 后续使用 或当用户请求跳过时，直接提供主要输出。
什么是 E-E-A-T
| 元素 | 含义 | 实现 |
|---|
| 经验 | 第一手、真实世界经验 | 案例研究、原始研究、用户评价、"我们测试了" |
| 专业知识 | 领域知识 | 作者资质、专家引用、技术深度 |
| 权威性 | 作为来源的认可 | 反链、引用、作者页面、出版商声誉 |
| 可信度 | 准确性、透明度 | 引用、关于页面、联系、HTTPS、无误导内容 |
E-A-T（不包括经验）用于特色小片段上下文——Bing/Google 强调正确性、文档质量，然后是权威性和可信度。参见
featured-snippet。
作者简介
| 元素 | 指南 |
|---|
| 位置 | 文章末尾或侧边栏；链接到作者页面 |
| 内容 | 姓名、资质、照片、简要专业知识、链接到作者页面 |
| 作者页面 | 每位作者一个专用页面；简介、其他文章、社交 |
| schema | 人物 schema；链接作者到文章 schema；参见 entity-seo |
引用与参考
| 场景 | 实践 |
|---|
| 数据或统计 | 行内引用或在参考部分 |
| 专家引用 | 属性；链接到源或个人资料 |
| 参考部分 | 5+ 引用的情况；列在相关帖子之前 |
| 格式 | 行内链接优先；学术风格的编号引用 |
| 何时包含 | 任何从权威中受益的主张（统计、研究、定义） |
| 外部链接 | 链接到可靠源；避免低质量网站 |
经验信号
| 信号 | 使用 |
|---|
| 案例研究 | 真实客户成果；挑战→解决方案→结果 |
| 原始研究 | 第一方数据、调查、测试 |
| 第一手测试 | "我们测试了 X"；带有真实使用的产品评论 |
| 用户评价 | 真实引用；链接到完整案例研究（如果可用） |
YMYL（您的钱您的生活）
影响健康、财务稳定或安全的主题需要
更高的 E-E-A-T：
- 健康：医疗、心理健康、营养建议
- 金融：投资、税务、保险、贷款
- 法律：法律建议、法规
- 安全：产品安全、应急程序
指南：作者资质、引用权威来源、清晰的来源、定期更新、避免猜测。
AI 辅助内容
当内容是 AI 辅助时：
人工审查 之前发布；
验证事实 并添加引用；
原始见解 或数据；避免通用表述。透明度和人工精炼支持 E-E-A-T。
输出格式
- E-E-A-T 评估（缺口、强项）
- 作者简介 推荐
- 引用 计划（添加位置、引用什么）
- 经验 信号（案例研究、原始数据）
- YMYL 考虑（如果适用）
相关技能
- article-page-generator：文章页面结构；作者简介位置
- article-content：文章正文创建；引用、参考格式
- content-optimization：原始图像、内容质量；E-E-A-T 补充
- link-building：数字公关、E-E-A-T；反链表示权威性
- featured-snippet：E-A-T 在小片段算法；正确性、权威性
- backlink-analysis：权威性评估；E-E-A-T 上下文
- customer-stories-page-generator：案例研究作为经验信号
- testimonials-generator：用户评价作为可信度信号
- entity-seo：实体信号；组织、人物 schema；知识面板；E-E-A-T 对齐
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is E-E-A-T
| Element | Meaning | Implementation |
|---|
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See
featured-snippet.
Author Bio
| Element | Guideline |
|---|
| Placement | End of article or sidebar; link to author page |
| Content | Name, credentials, photo, brief expertise, link to author page |
| Author page | Dedicated page per author; bio, other articles, social |
| Schema | Person schema; link author to Article schema; see entity-seo |
Citations & References
| Scenario | Practice |
|---|
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
Experience Signals
| Signal | Use |
|---|
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
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